What Is Now Lifestyle? A Fitness Scam or Pyramid Scheme?

It’s likely that you have come across Now Lifestyle through an email list, on social media or got it recommended by a friend or family member.

What is Now Lifestyle? Is Now Lifestyle A scam or a pyramid scheme? Maybe you’ve heard of the owner before or possibly even been involved in his other products so you believe Now Lifestyle might be equally as good.

It’s also possible you’ve heard of the lucrative commission plans and think that you maybe able to do well in that manner however, your skeptical and don’t know if it’s worth the fees which is why you’re here now right?

For all you could have known, Now Lifestyle may very well be a scam or something completely illegitimate like a pyramid scheme or a complete scam so taking your time to do an extra bit of research can save you from quite a bit of financial heart ache.

To be transparent with you I am not a member of Now Lifestyle so I can assure you that I will not attempt to sell you this product unless of course it’s worth investing in.

What I will aim to do is provide you with an unbiased 3rd party look at this system that will hopefully help you make the correct decision in the end.

PRODUCT NAME: Now Lifestyle

OWNER/S: Joel Therien

TYPE OF PRODUCT: Health, Wellness & Fitness Online-based MLM Company

PRICE: Free to get started, $50/month to access the entire platform

SUMMARY: Now Lifestyle isn’t a scam or a pyramid scheme but the fact it’s an MLM is in my opinion a reason to avoid it. Alrhough it does have lucrative commissions, a less intrusive manner to recruit people through lead pages and email marketing and finally it’s free to start, there are a fair few things that should stop you from going any further with it.

For one recruitment is still a core component to succeeding so if you’re not good at that you probably won’t succeed. On top of that because Now Lifestyle is a very new company it’s hard to gauge the potential of this MLM but, going off of other MLM’s it would indicate that most won’t be able to even turnover a decent income.

These are the reasons why I’d avoid it eventhough on paper it does seem to have potential and is probably better than most other MLM’s





Now lifestyle logo

Now Lifestyle is a health, wellness and fitness online based MLM that was founded by Joel Therien in 2017 so it’s a very new MLM in the market.

The creator behind this system, Joel Therein is a serial entrepreneur who in his time in the internet marketing stage has actually founded multiple other companies over the last few decades which include :

Joel Therien

  • Host Then Profit (2011)
  • 7 Minute Workout (2011)
  • Pure Leverage (2013)
  • Got Backup (2015)

He’s actually most well known for this company called Global Virtual Opportunities (GVO) which ia actually a company that focuses in offering it’s clients Web hosting services, email marketing tools amongst other email marketing tools.

Due to his wealth of experience and because of how he looks (he’s in pretty good shape don’t you think) he thought that his version of the MLM method within health and wellness niche for a new company is probably the way to go. So that’s how I’d assume the idea behind Now Lifestyle came into existence

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Now lifestyle’s product line is based on the niche of health and fitness so their products will of course reflect this.

There are actually 3 different types of products that are offered and they include:

1. Health And Wellness Membership Program ($24.97/month)

The first type of product sold within Now lifestyle is their monthly membership package, within which you’ll receive the following :

  • Customized workout plans
  • In gym/in home video workout training for all ages and sexes. This includes over 800 workout & weight loss videos)
  • Complete diet and calorie counters
  • Live video workouts
  • Live video education on Health and Wellness
  • And lastly you can get your family or friends started with 5 personal memberships includeded too. 

2. Nutritional Supplements

Of course Now lifestyle will also offer supplements which are good for your health and useful for bodybuilding amongst other things.

The types of supplements that Now lifestyle offer include :


  • Protein powder
  • Energy capsules
  • Intestinal health capsules

3. Business Automation Tools ($24.97/month)

Joel also includes the tools from GVO as useful tools for Now Lifestyle too. These tools include:

  • Autoresponder system for Email Marketing
  • Lead capture system for you to generate leads
  • Professional templates for you to build custom lead generation campaign

All three of these elements will be necessary sooner or later within your Now Lifestyle journey.

Whether or not what’s offered within Now lifestyle are good is a different matter but, I couldn’t really find the experiences people actually had with the products and their effects on them.

So if you decide to join, this is something that you’ll probably need to make sure for yourself, after all if the products are awful, you will eventually have problems

As for the inclusion of GVO’s tools within the Now lifestyle system, I think it’s a good move on Joel’s part. As is the case with most MLM’s you’d probably be put in a predicament where you’d kind of be forced to look at your friends and family to become your recruits.

However, with the inclusion of lead pages, through this you’ll be given resources to actually get recruits without needing to involve your family.

Whether you’ll be able to generate leads is a different matter entirely and is something that I doubt you’ll learn how to successfully do within Now Lifestyle but, the inclusion of these resources are definitely a nice touch in my opinion.


As is the case with pretty much all MLM businesses there are 2 ways to make money with them, Now Lifestyle being no exception.

1. The first method is by directly selling the product to other individuals and in return make a commission for the sales

2. You make money through your recruits and downline, by getting residual income by following and meeting certain criteria as well as make money through bonuses and incentives due to meeting company set goals.


In most MLM’s you’ll be required to purchase a few mandatory things such as registration fees or starter kits to officially become a member however, it’s a little different with Now Lifestyle.

In fact it’s completely FREE to join them. Of course there’s obviously a catch.

The Free Membership 

The catch with the free membership is that it’s pretty limited in the functions it’ll allow you to use.  In the membership you’ll get access to the following :

  • Ability to navigate around the members to understand what it’s about. 
  • Access to a customised 10 day workout routine which is dependent on how ypu filled your “fit profile”. 

So as I said the content within the free membership is bare bones which is why when you sign up Joel actually has a pop up video which instantly directs you towards going premium to claim bonuses.

The Paid Membership 

To me it seems like the free membership is pretty much a gimmick. Besides, it isn’t even something through which you’ll actually be able to make money from.

Anyways, to become a paid member, you’ll need to purchase the health and wellness kit for $24.97/month.

That program won’t be very useful if you want to be able to sell the supplements so to become eligible for that you’ll need to purchase the Reseller Rights which once again cost another $24.97/month.

But to have all the resources at your disposal and some solid marketing tactics to help you generate sales you’ll also probably need to purchase the Business automation tools for a further $24.97.


Now lifestyle understand that paying $75 a month might be a little annoying so to combat this and decrease your monthly costs to run a Now lifestyle business, they actually give you the option to have access to all 3 of these plans for $50/month instead. 

This adds up to only $600 a year to run this business. 

Honestly from my perspective this is a fair price to pay and the fact that an MLM company is actually willing to charge a relatively cheap fee to be a distributor and run their business is certainly a good thing in my books.

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Now Lifestyle has a pretty comprehensive compensation plan that has 4 different ways through which you can get paid through.

Direct Sales Commissions 

You’ll be able to make a 50% commission on any sale that you directly make which is definitely a pretty good cut in my eyes.

Matching Bonus

You’ll make another 50% in commissions from your direct downline refferals.

Binary residual 

As Now Lfestyle actually uses a binary MLM structure you’ll need to build 2 teams, one on the left and one on the right. This means that you can only have 2 directs refferals within your downline.

Eventually once your downline is big enough, you should be eligible in making some residual income. This is basically the area where all the money is at in regards to every MLM and Now Lifestyle isn’t necessarily any different in it’s use of the MLM business model.

Now Lifestyle University Sales Commissions 

They also offer up some high ticket programs for sale within their program, these course are :

  1. Email Marketing Mastery ($497)
  2. Nowbody Certification  ($2997) 
  3. Now Lifestyle Seminar Retreat ($14997)

Clearly all of these offerings are very expensive but the craziest thing about this is that if you’re able to make a sale for any one of those products, you’ll receive a 50% commission from the sale. There’s no denying that there’s a lot of potential in selling those packages.

At the very most you will need to sell about 20 Email Marketing Mastery Courses to make a solid monthly income, of course this is possible by selling less too if you’re good enough at selling that is. Whether or not these courses are good is something I honestly can’t speak for but, the potential in the commissions definitely does seem very lucrative.

However, in order to qualify so you can make sales, you will need to have met the following requirements :

  • Recruit at least 2 active downline refferals (for your Binary commission)
  • In order for you to remain an active Now Lifestyle member, you’ll need to recruit at least one new downline refferal per month until you’re able to maintain 6 active downlines.

If you want a more detailed explanation on how the compensation structure works, i suggest looking at the videos below

Compensation Plan Part 1

Compensation Plan Part 2


Still Need To Recruit To Succeed

It’s pretty clear to me that Now Lifestyle’s main goal is to have it’s distributors recruit as many refferals as they can. This isn’t something that’s new or unexpected at all.

After all other MLM such as Enagic, Ambit Energy, ACN, Nikken, Juice Plus also require its members to recruit quite a lot of people to succeed.

Although Now Lifestyle also give you the opportunity to make huge commisions, selling them won’t be super easy so in my opinion the residual income you’ll be making from your downline is what will eventually result in you making good money.

Whether or not it’s as difficult as the aforementioned MLM’s to succeed is hard to tell but, I honestly don’t think you’ll be achieving much success unless you can really build you team to a good level.

It’s A Very New Company 

It’s a very new company so there a chance that there will be a few things wrong with the system or a few faulty elements with its compensation plan.

Although the inclusion of Joel as the creator of Now Lifestyle does provide a little bit of comfort considering his entrepreneurial background but, the MLM company is still very new so the lack of a history won’t necessarily give you any clues as to how things are going with Now Lifestyle and how it’ll continue to develop.

This isn’t necessarily a major problem but it’s definitely something worth noting.

It’s Still An MLM so Success Is Likely To Be Limited 

Firstly I’d like to preface this by saying that because I can’t find a income disclosure statement, probably due to its age, this section is more or less speculation however, I do believe there’s likely some truth to it.

Having reviewed multiple MLM’s such as Xyngular, ARIIX, Max International etc. and having looked at many income disclosure statements from multiple other MLM’s, I’m fairly certain that there’s likely a less than 5% chance most individuals will succeed through Now Lifestyle.

Why do I say this?

I say this because having looked at a lot of income disclosure statements, most of the time less than 5% of people are making a decent amount of money in the region of atleast $1000+ a month whilst even fewer tend to make a sustainable income through the MLM business model.

Of course I can’t be absolutely certain that this will br the case with Now Lifestyle but, I do believe that there’s a possibility that this will be the case. You can disagree with me if you like but I say this from experience and having looked at multiple other MLM’s I do feel success will be very limited for the large majority of members.


Uses A different Method To Most To Get Recruits

Due to the inclusion of their business tools, Now Lifestyle unlike every other MLM doesn’t essentially market you to get your family or friends involved in your business

I find this to be a positive because as we know, if your venture within this business is to fail, you’ll likely bring them down with you and of course this is likely to strain your relationships quite a bit.

Instead, what Now Lifestyle recommend you do is utilise email marketing strategies and lead magnet/capture pages to direct people you don’t personally know to sign up through you from the Internet.

By doing this you’re more likely to attract people who are genuinely interested and in turn if they join it won’t be because you guilted or cunning persuaded a family member to join.

I think this is definitely a better way to do this over face to face as you’ll have less skin on the line and likely a lot less pressure on you to help your friends a family succeed too.

Has Some Pretty Mouthwatering Commissions Available

Some of the commission that Now Lifestyle has for selling their products are very appealing. At a 50% rate for $500,$3000 and $15000 items are definitely very cool. If you’re really good at selling these kind of packages, the potential that Now Lifestyle has is going to be pretty good to put it softly.

Just selling one of their $15k items a month will be more than enough to make a full time income off of this company.

So it’s definetly possible to do good with this MLM however, it’s obviously not going to be an easy sale to make. Nonetheless, the ability to generate such high commission is a nice addition from Now Lifestyle and a lot more appealing than making 5 bucks per sale instead.

Free To Get Started

Free to join

The fact that Now Lifestyle is free to start is something that already puts it ahead of most of its competitors as atleast you’ll be given the chance to use what they have to offer before diving in.

Of course the starter membership won’t actually give you the ability to make money through Now Lifestyle as you won’t have the reseller rights but, even with the premium membership fee of $50 a month, you’ll still be paying a fairly modest amount to run this MLM business.

Considering how most are easily over 100 bucks a month to be eligible for everything, $50 doesn’t seem all that much in my eyes.

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No, as it is right now, I don’t believe that Now Lifestyle is a a scam nor a pyramid scheme, it’s a legitimate MLM company that may or may not be worth your time depending on what you’re after.

From the looks of it, Now Lifestyle does seem to have a few cool features such as the lucrative commissions on their high ticket packages, the free membership as well as a relatively cheap premium costs at $50/month and the inclusion of business tools that don’t try to sell you on the idea of making your family join.

However, Now Lifestyle is still an MLM and MLM companies tend to require lots of recruiting on your part to actually succeed through them and honestly, even with the business tools it’s probably not going to be any easier.

Due to this requirement, most members within a MLM company generally have a 5% chance of making decent income and less than a 1% in making a full time/ sustainable income. Now Lifestyle is also a very new company so it’s hard to tell if it actually breaks the mold.

Although Now Lifestyle does have some cool features, in the end of the day it is still an MLM and MLM’s are really hard to succeed in without recruiting a lot of people. I’d recommend avoiding it but I can’t necessarily say it’s the worst choice in the market, it’s arguably one of the front runners for network marketing in my opinion.


I personally will always recommend against using a MLM business model to make money, not because you can’t make money through it (you totally can) but, the system has always seemed shady to myself and is kinda synonymous with the likes of a pyramid scheme or scams (MOBE and Digital altitude).

Instead I prefer working with something created through ones own means and is ultimately dependent on yourself and your work ethic alone.

This method I’m talking about is affiliate marketing. 

The reasons as to why I recommend it over MLM based structures are because

– there is no need to recruit constantly

– it is a legitimate method that has been working consistently and continues to grow as more businesses want individuals to promote products

– and because it is free to start up, no unnecessarily large start up funds needed.

The service I recommend is Wealthy Affiliate. It’s free to sign up to and will get you set up and ready to start your affiliate marketing journey within minutes, as it did for me when I begun my journey.

If you have any questions that you would like to ask me regarding Now Lifestyle , feel free to do so in the comments section below and I will get back to you as soon as I can. If you have your own thoughts about Now Lifestyle and would like to talk about it, again feel free to do so in the comments.




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