If you are a business owner, you’ve probably already considered hiring independent talent to take care of tasks like bookkeeping or web design. There are many niche service providers who can lend their expertise in other areas you may not have considered, however. Mild Matters of Money focuses on affiliate marketing, for instance. This is just one example of the type of specialist freelance support you can find.
This guide highlights some unexpected types of freelancers that can benefit your business.
If you are just starting a business of your own, you may find the amount of paperwork required to formally establish your company daunting. You have to figure out everything from the type of business you want to establish (for example, an LLC versus a sole proprietorship) to the taxation and reporting requirements you will be subjected to. If you get an important detail like taxation requirements wrong, you may get into hot water with the government.
There are service providers that specialize in business formation and can take care of these details for you, even filing the necessary paperwork with your state to formally establish your enterprise. Employing their services will save you time, stress, and hassle.
Efficient business processes will make for easier, more organized, and better streamlined day-to-day operations. The right software can support your work. That said, if you aren’t a software whiz yourself, developing your own tools is out of the question. A freelancer from a platform like Developers for Hire can create tailor made solutions to meet your needs.
Search Engine Optimization
SEO makes it easier for potential clients to find you online. SEO optimization is a complex field. For one thing, content needs to be written with SEO in mind, for example, via the inclusion of appropriate keywords. Additionally, there are technical details to consider like meta title and metadata. An SEO specialist can run a website audit to determine how SEO-friendly your platform is and update it accordingly.
One critical element of modern SEO is link building. According to Backlink, this involves getting high-authority sites that rank well in Google to link back to you. When more people link to you, Google will recognize your site as being an authority source and, therefore, trustworthy. You will thus climb the Google rankings. Finding link building partnerships on your own can be time-consuming and tedious, however. An external provider can do the research for you.
Marketing and Marketing Automation
Marketing takes all kinds of forms, from email campaigns to pay-per-click advertising and affiliate marketing. There are many handy tools you can use to automate marketing processes. For example, you can automate social media posts across multiple platforms using a single tool. A marketing automation expert can advise on what automation tools best suit your needs and help you implement them.
E-commerce is a popular business model, thanks to more people shopping online. If you run an e-commerce platform, managing inventory can be a challenge. Hiring a freelancer to handle inventory and fulfillment is a big help. You can then focus on other areas of your business, like market research and advertising.
Cybersecurity is a pressing issue for any company that does work online, which is pretty much everyone these days. You may collect customer information, for example, when people sign up to your email list. You may also process payments online, via credit card or Paypal. It’s your responsibility to ensure that sensitive customer data remains safe. A cybersecurity consultant can advise on how to make sure you are protecting your clients.
The Final Word on Freelancers
When you start your own business, it can be tempting to do everything yourself. However, niche fields like those described above are best handled by experts. When you entrust these complex processes to independent talent, you save yourself time and headache. You then have more time to focus on other areas of business, paving the pass to lasting success.
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